3.8.2019 – CELEBRATION AND PROTEST

Today is International Women’s Day. This marks the 109th day of both celebration and protest. Celebration for the women in our lives, the sacrifices they make it and the ones who are changing the world for the better. Yet, there is protest still, for inequalities that a woman must face not because of their work…

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Expressions of a Life Lived True – The Music Subculture of LA

The Rhythm of LA’s Music Community Beats Strong We believe in originality, and we believe that when you are the truest version of yourself you will be unquestionably authentic. But we also believe in looking to our predecessors for inspiration and as a means to better understand the trajectory of human nature. Such is the…

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Virtuosity of Persistence – The Skate Subculture of LA

Skateboarding Is About Taking a Deep Breath and Exhaling Into Your True Self If the spirit of Southern California were to be distilled into an object, it’s not hard to imagine it being a skateboard. The pastime was born and bred on the streets of Los Angeles, and is as indigenous to the region as…

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Boldly Conceding to Friction – The Surf Culture of LA

Surfing’s State of Flow Sets the Tone for a Life Lived True There’s an inescapable ebb and flow to life, and for some humans, the pull of this current is so strong it becomes a part of the very essence of their soul. They find themselves drawn to the sea, where nature’s pulse beats strongest…

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A Life Lived True: The Evolving Cultural Movement in LA

Focused on the intersection between individuality and community—a driving force behind the ethos of the city’s millennials Los Angeles is more than sunshine, palm trees, and the Hollywood hills; it’s a state of mind that extends beyond geography while remaining firmly anchored to its trailblazer origins. It’s a city with a zeitgeist that inspires its…

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