Discover Your Next Favorite Brand

Do you remember that feeling of being a kid in a candy store? That’s often what it can feel like when you are trying out a new brand. With an expanse of products to pick from, you may feel overwhelmed with choice, but experience a strong desire to get your hands into everything. As you…

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Behind the Waves: Getting to Know Aaron Kai.

When Baxter of California and The Hundreds first met to plan out their partnership, they knew they wanted to find a creative way to tie their grooming+streetwear capsule together visually that represented both brands’ DNA—rooted in California culture. Enter Aaron Kai. The local artist and long-time friend of The Hundreds grew up drawing elaborate waves…

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JOIN THE FIGHT: (RED) x Baxter of California

Join the Fight. (RED) x Baxter of California. We are joining (RED) for the 2nd year in a row in the global fight to end HIV/AIDS. There’s power in numbers so we’re combining forces to raise money and bring awareness to global AIDS and are asking you to help support the cause. (RED)’s fight against…

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An Introduction to Our Collaboration with The Hundreds

Take a walk from the Baxter Finley Barber & Shop on La Cienga over to Fairfax Avenue and immerse yourself in streetwear with a visit to The Hundreds’ retail flagship. In the heart of Los Angeles- where street, skate and surf culture meet- the store stands out with new disruptive collaborations dropping weekly, creating lines out…

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GET THE 2018 EMMYS LOOK

The 2018 Emmy’s have come and gone. The Fonz finally got his trophy, Game of Thrones is still doing Game of Thrones things and the talk of the town, other than the awards, was about who owned the red carpet best. Luckily enough, Baxter of California was the go to grooming line for more than…

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Father’s Day Doesn’t Have to be Boring

I (Kinda) Love You, Dad This year, we’ve created a series of fun, cheeky greeting cards for the Dad in your life. Our Father’s Day cards were printed with the heritage of Los Angeles in mind; we partnered with Aardvark Letterpress as the family-owned shop embarks on its 50th anniversary this year. Aardvark is known for…

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Grooming to Live Life True

Los Angeles is a town of dreamers and dream chasers. Come for the weather; stay to find yourself. This sprawling city encompasses people of all different backgrounds and identities, lifestyles and hustles, and it’s the only place we know of where driving an hour in any direction can land you at the beach, the mountains,…

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Celebrating Dads Who Live Life True

Father’s Day is a big deal for us here at Baxter of California. Much like grooming, it’s rooted in tradition. And while different cultures and nationalities have their own unique traditions when it comes to celebrating their Dads, every one of them has that one thing in common – whether it’s in LA, throughout the country,…

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Introducing the Baxter x Fancy Barbershop Series

We’ve teamed up with FANCY (@fancy) to bring you into our world with a taste of what some of today’s biggest names in tech, entertainment, and sports talk about in the barber chair. In our first episode, we’re joined by Grammy-nominated singer, songwriter and entrepreneur Ryan Leslie (@ryanleslie), who has not sat on a barber chair…

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Celebrating Baxter Moms

Mother’s Day is a very important tradition for the guys at Baxter of California. There is arguably no greater influence in a young man’s life than that of his Mother. And it’s not because our Mothers taught us how to how to get dressed, tie our shoes, brush our teeth and wipe our own asses—you…

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The Chainsmokers at the Grammys

Grammy night is unlike any other event during awards season and the entire night—from the red carpet to the exclusive after parties—is often as wild and crazy as the music artists who attend. For the most part, yes, there’s a lot of focus on women’s hair, makeup and outfits, but don’t think that a lot…

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Home For The Holidays

This holiday season, we’re following three L.A.-based modern gentlemen as they talk about what gets them into the spirit of the season.  Whether it’s driven by the love of family or the importance of traditions both old and new, there’s something special about being home for the holidays. From the shores of Malibu to the desert…

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Why Get Pasted: The Barber Perspective

Baxter of California is proud to present our new Paste Pomade, and it might be our finest pomade yet. If our Hard Cream Pomade and Clay Pomade had a baby (and we’re not 100% sure they didn’t), the new Paste Pomade would be the lovable, versatile result. The Paste Pomade combines the strong hold of…

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WTF Baxter: The Men On Screen

In August, we debuted a video series to help men tackle the hard f*cking questions—the ones some of us didn’t even know we needed aswered. In order to get the message across, we enlisted the help of 4 wildly hilarious #Baxtermen, including comedian Justin Martindale, actor Jay Ali, comedian Karl Hess, and actor Tobias Jelinek….

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Axelrod and Baxter Take Barnsdall

Artist Aaron Axelrod is taking over Barnsdall Art Park and its famed Frank Lloyd Wright Hollyhock House for three days starting July 15th with his Dark Matter exhibit (July 16th and 17th will be free and open to the public). The event will preview his work, which includes multiple mediums, visual activations and a ‘not-to-miss’…

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We’ve partnered with our friends at The Manual to give away 30 Wet Shave Starter Kits (a $156 value). This kit includes all the Baxter of California tools and products that you need for that perfect wet shave. The traditional shave your grandfather did with a double edge safety razor provides the closest shave possible…

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Shaving Safety Tips

  Shaving shouldn’t be a chore. We listened to you and are tackling your shaving concerns. Read on for our first few tips when it comes to shaving. Follow #TheRealShave on social @baxterofca for more tips and tricks . TIP 1: SHAVE SLOWLY. We’ve all heard that slow and steady wins the face, and shaving is…

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Festival List

If there are three products you need this festival weekend, these are them. Don’t forget to pack these small yet mighty essentials. 1. Hydro Salve Lip Balm because it’s dry in the desert ($10).   2. Deodorant because it’s also hot in the desert ($19). 3. Pocket Comb to groom on the go and tame…

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Look as Handsome as Archer

Look as Handsome as the World’s Greatest Spy With Help From Baxter of California  Whether fighting rebels in far-flung destinations, scheming to sabotage his co-workers or making time with the ladies, Sterling Archer, the namesake protagonist of the acclaimed FX animated series Archer, has mastered the skill of looking his best in the stickiest of situations. Now…

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