Pomade Mixer Kit Cocktailing Guide


The Pomade Mixer Kit featuring four travel-friendly versions of our most popular hair pomades. Here are some examples of the looks you can achieve with each pomade, as well as tips and how-to videos on application. Let us know which pomades are your favorite by tagging us at @baxterofca.

Pomade Mixer Kit Card

Want even more hair styling info? Head to our Grooming Wisdom page for advanced tips and tutorials.

Behind the Scenes of the Best of Baxter Box with Surfrider & Tyler Warren

WATCH: Behind the Scenes of the Best of Baxter Box with Surfrider & Tyler Warren.

Here’s a sneak peek at the collaborators behind our limited-edition Best of Baxter Box: the Surfrider Foundation and So Cal artist Tyler Warren.

The Best of Baxter Box features some of our most popular and best-selling products, including Clay Pomade and Oil Free Moisturizer, as well as a limited-edition candle inspired by the Pacific Ocean.

As we celebrate our 50th Anniversary this year, we’re excited to partner with iconic California-based brands and people, and we’re proud to donate 10% of all Best of Baxter Box sales directly to Surfrider to support their dedication to the protection and enjoyment of the world’s ocean, waves and beaches.

Surf’s up.

Mikael Kennedy – Days in the desert

Mikael Kennedy is a New York City based photographer. Ever since he was a kid, Mikael has been making the pilgrimage West. His attachment to all the elements of what the West has to offer can be seen and felt through his imagery. From the coast to the desert landscape he tells a story through his lens that shows the true feeling of the open road. Mikael is a world renowned photographer and has had his work featured in galleries and many major publications. He also publishes books featuring the different locations he has explored. The images and excerpt below are from the time he and his wife spent a month in the beautiful Joshua Tree. To see more images from this trip and to see more of his work, follow this link for his latest book Days in the Desert.


I first came to California when I was 16, we drove through Death Valley up the coast into Santa Cruz and then back out north through the redwoods. Every time I set foot in California I think the same thing: this is paradise. I often think about the great migration west of European immigrants, after they’d set up colonies on the East Coast and they chased the sun across the land before them.  I think of what it must have been like to cross this country completely unknown to them, one that must have seemed like it stretched on forever, back when it was just Country. Looking past the troubled history of the building of this nation, I think of the human perspective, of the individual who crossed the plains, pushed their way through the rockies, who battled off disease, and starvation, who fought with each other, who watched their friends and family perish, and in those last moments, as they they crested a hill and watched the coastline of California spill out before them, what must they have thought? I can imagine them thinking they had reached heaven, what other word could be used to describe what they saw other than paradise, after everything they’d just been through.

I was born and raised in Vermont, a land of abundant water. Lush green hills and forests to wander through in the summer months, the signs of spring you hear gently through the valleys as the snow melts and streams begin to flow again feeding into rivers, washing away the cold, a promise that warmth is on it’s way. The first thing I ask anyone when I meet them is, “Where are you from?” And while I do mean what culture did you grow up, I mostly mean “what climate”. There is very little I think that defines a person more than the climate they are from, lives are shaped that way, habits, entire cultures, our history is driven by the climates we live in. So the first time I crossed the Mojave, 2 summers ago with my wife, the brutality and the power of the desert left an impression on me, on us. As the 107 degree days slowed down into cool nights we found ourselves in awe, the stillness of the air, the color in the sky. We knew we wanted to return, actually we never wanted to leave, but there was a schedule ahead of us that  we were bound to for better or worse.
We had decided last year to do a retreat when the winter came round to NYC once again. We would save up, pack up and find someplace to settle for a month to work and live, if it worked we would keep trying to do it once a year. Pick a new place and go live for a month. It seemed better than a vacation, we weren’t stepping away from our lives for a short break, we were drawing out lives out in a different context. We chose Joshua Tree as the first of what we imagined to become many retreats. For 28 days we rose with the sun, watched it rise over the mesa, the first hint being it glinting off the windows of the other houses miles away. We would spend the days working on our own project, my wife recording songs for a new album while I did what I love most, drive. I just drove, and looked, and stopped to take a picture, and drove some more.  As the days wound down we meet again driving into the National Park climb to the top of the those strange piles of boulders and rocks that cover the landscape to watch the light fade and end the day.
28 days in the desert, for 28 days this was the routine. To simply sit in a world that was foreign to us, in a landscape we had both passed through briefly, one that was so wildly different from the ones we come from and to see what it did to us, what it does to us.

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Dylan Gordon – An introduction to Yosemite

Ventura, California based photographer Dylan Gordon is best described as the ultimate road warrior. Whether it be the weekend trudge over the border for a quick surf/photo adventure or trip up to California’s finest National Park, Yosemite, just to show some friends from the east the true meaning of natural beauty, Dylan drives the extra mile to tap into an experience with his camera that words can hardly describe. Have a read below to get Dylan’s full scoop on the trip and the images he captured throughout. Check out our Instagram to see Dylan as our latest #ofcalifornia featured photographer.

“There are certain things in this world that no matter what, humble you every time.. Usually a smell, a sight, an action, a feeling. Somehow without question, no matter how many times I go, frequently or not, the first look into the valley is always one that forces you to slow down, stop and take it all in. There’s a vastness to the sight that makes you feel that it is your very first time seeing it, even if you saw it the day before or the year before. As if it had just rained the air feels fresher, crisper than usual, the smell of pine hinting at its wildness, the sounds of sharp frigid winds whisping clouds across the sky overhead, and the sight of monumental granite formations protruding from the earth… It gets me every time, just like the first.

We only had a single day to explore the valley. It was my friends James & Erin’s first time there so we had to do something worthy of our short window. Although even just setting foot in the place can seem to be good enough to satisfy any need, we decided to pack camp at 5 AM and head up from the valley floor to one of the peaks to catch sunrise. We didn’t make it to the summit by sunrise proper, but we managed to land right at the center of Yosemite Falls as the sun peaked around the side of Half Dome, lighting up the falls in a way I had never seen. Misty sets scaled the walls down as gravity took the water for a ride to the valley floor. It was hard to leave the sight, but we marched on to the top and proceeded to take in every sight, scent and view we could. It was hard to stop exploring deeper and deeper, but we managed to find the right spot for a long nap, chats and snacks before heading back to camp to pack up and head home.

It was short lived, but 24 hours of well needed nature nurturing.”

















Life Of Riley

Here at Baxter of California we like to feature characters that are built into the grain of the California landscape. Men who embody the Baxter spirit and ethos and are fans of our products. This week we are excited to present to you “Life Of Riley”, a film tapping into the fascinating life of Riley Harper.

Riley Harper is a second generation stuntman living the California dream. Born and raised in the beautiful topography that is California, he embodies the California lifestyle through and through. If he isn’t jumping motorcycles as the double of your favorite super hero or rallying a muscle car with someone on the hood, he is on his hand built 1965 Triumph TR6 Trophy enjoying the perfectly paved bending roads of the Santa Monica mountains or scoring perfect waves at Malibu on his single fin—both “training for the job,”  as he describes. He has lived a well rounded life and experienced many great things all over the world, but in his eyes “the best vacation in the world is just being home” in California.

To see more from Riley follow him on Instagram or check out his website.

Directed by: Sinuhe Xavier
Director of Photography: Mike Svitak
Produced by: Clint Cowen
Original score by: Todd Stopera
Ariel Photography by: Ben Grimes and Aaron Grimes
Edited by: Carol Martori

50th Anniversary Event

On Thursday, February 25th we threw an event to celebrate our 50 year anniversary.  We packed into our Baxter Finley Barber & Shop for libations from Bulleit Whiskey, Santa Monica Brew Works and and to listen to the sounds of the surf jazz duo the Mattson 2. On this night we commemorated our heritage and reflected our 50 years in the mens grooming market. From our first product, Super Shape —which is returning later this year all the way through to our place as the premier grooming product across the globe we have paved the way for men’s grooming and give men a high quality, effective product.

Thank you to Bulleit Whiskey, Santa Monica Brew Works, Magnolia Photo Booth Company, Bollare and Farmer’s Belly Catering for bringing the event to life.

Here’s to many more years of providing men with the premium grooming solution.  Cheers!


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Baxter of California – 50th Anniversary

This year marks our golden anniversary. 50 years of providing men with premium grooming solutions. It began with a single product built out of California necessity by our founder Baxter Finley: Super Shape, a men’s skin conditioner that offered protection from the sun and sea. This gender-specific breakthrough became the start of a revolution.

In the years since, Baxter of California has pioneered a comprehensive range of products tailored to a man’s needs. Our products are tried, tested and true, from our Baxter Finley Barber & Shop to outpost across the globe.

We are dedicated to elevating the craft of men’s grooming by combining the best of our legacy with science, nature and modern craftsmanship. This is the evolution of men’s grooming. This is Baxter of California.
















Nick Fouquet – The Mad Hatter

Nick Fouquet is a hat maker based out of Venice Beach, California. Nick can be found cruising Abbott Kinney with his tea, riding through the streets of Venice on his vintage BMW motorcycle, or surfing at first point Malibu throughout the week, but when he isn’t living the California dream he is hard at work in his shop making hats for the likes of some pretty famous heads.  He has learned the trade of making hats over the years and crafts them by hand in his humble workshop in Venice on Lincoln Blvd. Nick is a friend of ours and we think he embodies the Baxter spirit and way of life. If you are in need of a good hat, as every man is, stop by and have a chat with the man. You can get more information about Nick Fouquet hats on his website here.  Baxter Contributor Danny DiMauro recently visited Nick in his workshop to get the whole story. Check out the interview below.

IMG_9819-EditDanny: Alright, we’re here with Nick Fouquet of Nick Fouquet Hats in Venice. Where are you from originally, where did you grow up?

Nick: I was born in New York City and grew up in the southwest of France ‘til I was about 8. Then I moved to south Florida.IMG_9803-EditDanny: How did you end up in California?

Nick: I was living in Colorado and I was kinda done living there. I had lived in New York before and I didn’t know where else to go except for LA. So I called a friend up and he told me to come to LA. I told him I didn’t like LA and he’s like, “Well, I’m in Venice.” I didn’t know where that was, but I came out and I was like dude this is it. Like, “I can’t believe this is in LA…this is f*****g awesome!” It’s like the Lower East Side with skaters and surfers and there’s art and its dirty and there’s guns. I said, “Dude, I love it!”

(Danny laughs)

I came here and I was only supposed to stay a couple of weeks. I went surfing and I tore my meniscus and then I didn’t leave. So that’s how I ended up here.IMG_9735-EditDanny: That’s pretty awesome, it’s so true. How did you end up becoming a hat maker?

Nick: It wasn’t a part of the career path. I went to school for environmental science and sustainable development and I always had my finger in fashion. I’d always f**k around on industrial sewing machines when I was in college and working with friends making stuff. That was my medium. I just liked altering clothes. I worked in fashion in New York for advertising or modeling and I’ve always
been more interested in that side of the business, rather than being in front of the camera. I apprenticed under this designer that was my mentor for a couple of years and I really learned the ins and outs of IMG_9782-Edithow to sew, how to make suspenders, how to make belts, how to make bags, put clothing together, how to merchandise. It was like I was getting paid to go to school. I also dropped in on some classes out here at Otis Parsons, but I didn’t really learn all that much. I’m the type of person that learns more hands on. So then one day I met this cowboy on the street and he had this really amazing hat and I
asked him, “Where did you get your hat?” “Well I made it,” he said. And then I just realized that there’s something special about this sort of trade. I was like, “Who does it?” There are 25 hat makers in the US and 300 in the world. He’s like, “No one does this, its a lost art.” So I said “I’m gonna try to do my own thing. How about we collaborate and get this going?” So I garnered the finances and shopped all over the Midwest for hat makers that were sort of going out of business or too old. I acquired a bunch of their equipment and brought it back. And then with some of his knowledge and my knowledge together, we sort of f****d around and made things happen. Then right off the bat, we started getting clients in this underground basement on Abbott Kinney. Then we split apart because he got sick and I was like f**k, do I keep going or do I stop? Then this space opened up on Abbott Kinney and I rolled the dice. No risk, no reward, let’s just do it. And I’m happy I did. It wasn’t expected, it sort of came to find me.IMG_9801-EditDanny: It seems like your timing was really good, because it feels like hats are really making a resurgence right now, wouldn’t you agree?

Nick: Yeah, totally.

Danny: Why do you think that is?

Nick: I’m not 100% sure. There’s been some ups and downs with hats. I knew hats were coming back 5 years ago, but they were low quality, stingy brands. I think if you look at it on the timeline, I’d say the Grammys had a big deal to do with hats coming back. And it was super fortunate that I was one of the designer hat makers that actually had hats on two of the most important people that night – Pharrell and Madonna. I didn’t expect or anticipate the sort of recognition I would get or the effect it would have on hats, but that IMG_9764-Editwas the talk of that whole thing. And I think that’s a big point. Men are more and more becoming this fashionable metropolitan man. I mean, there’s nothing more elegant than a hat, and that to me is the pinnacle of elegance. Like a beautiful, proper hat. I think that men are recognizing that they’re buying $1000 John Lobb shoes, $450 selvedge denim jeans, $300 Pink shirts, but yet they’re wearing a $10 boardwalk hat. It just doesn’t add up. To me, you can’t go cheap with hats. It’s expensive fabric, it’s custom made. You’re getting something uniquely tailored for you and there is something super personal about it.

Danny: What differentiates your hat from a boardwalk hat? Can you explain the process and how you add your personal touch to the hats?

Nick: The difference with what we do is it is really custom made from start to finish. Where a boardwalk hat is machine made in China on an assembly line. Ours have soul. Ours have your personal intentions and ideas put into it. It’s tailor made for you. It’s like getting a custom surfboard. There’s love, time and something intrinsic that you can’t explain…which makes all the difference.IMG_9795-EditDanny: But then there’s some signature touches that you add. I mean, I’ve seen you burn hats.

Nick: Yeah. To me, it’s like I didn’t invent the hat. And I’m not reinventing the hat. I’m just sort of taking my taste and my sauce in the recipe and making it my own. Traditional fedoras and Homburgs and western cowboy hats have been done, and if I were to try to remake those I’d be doing the same thing as everyone else did. What I’m trying to do is put my twist and touch and taste on it. Make it unique, make it different and make it mine. So when I put those aspects of burning or some special oil or some beaded items that I found in Nepal, it’s basically just putting my touch on it.



Danny: You were most recently featured in the latest Guess campaign with some of your hats. Is it ever hard to be around some of the most beautiful women in the world?

Nick: Well I live with the most beautiful woman in the world. So, you know, I don’t really look at anybody else. I only have eyes for my girl. But, it’s an honor to be able to have these big brands that come to me and let me be in their campaign. It’s an honor to show my work on such a high level. And yes, it’s always amazing to have the company of those girls. They’re sweet. So yeah, it’s always a fun time being on those shoots.

IMG_9756-EditDanny: Let’s talk about your “lady” for a minute. Your girlfriend is surfing royalty…a living legend. Is it hard to surf with her some times?

Nick: You know, I don’t even think she knows it. But yeah, it is for me. I’m super intimidated by her caliber of surfing. I think she surfs better than most guys that I know. Her style is so next level! I mean, I grew up surfing, but I didn’t get full into like she did where she was so immersed and consumed by it. I took it in waves. I got into it and then I stopped. It wasn’t like I was full “surf head” 24/7. But her style is so killer and it’s intimidating sometimes surfing with her. I’d like to see her make a hat.

Danny: You have a great sense of personal style. How would you define your look?

Nick: There’s so many mix-matches and mash-ups in my style. I like to refer to it as Keith Richards meets a samurai, meets Huck Finn, meets a country club member, meets a cowboy. That’s my style!IMG_9822-EditDanny: Amazing! Who are some other noteworthy people you have made hats for and who were you most excited to make a hat for?

Nick: I was most excited to make a hat for my mom. She had been asking me and deserved it more than anybody I know, period. But I’ve put hats on Bob Dylan, Pharrell, Diane Keaton, Billy Gibbons (from ZZ Top) and Bono. I mean, the list goes on.

Danny: Who do you want to make a hat for that you haven’t made a hat for yet?

Nick: I really want to make one for Keith.

Danny: Keith Richards?

Nick: Yeah, he’s a big style influence of mine. Like I mentioned earlier with my mix-mashes of styles. But that guy is just the man, you know. I’d be super stoked for him to wear one of our hats.

Danny: Alright, that’s it. Thanks, Nick!

Nick: Thanks, Danny!



Baxter Finley Barber & Shop

Founded in 2010, Baxter Finley Barber & Shop is Baxter of California’s flagship barbershop and retail outpost in Los Angeles. Aptly named after the brand’s founder, the shop provides services tailored specifically to men. Designed and built with an old world charm, the shop has restored, Koken “White King” chairs from the early 1900s, reclaimed Douglas Fir flooring, custom oak-and-marble backbars with subway tile to fit the classic scene.

Haircuts at Baxter Finley include hot towel and razor clean up on the side and back of the neck. Straight razor shaves are accompanied with a custom hot towel treatment using Baxter of California’s special Shave Tonic. The shop showcases Baxter of California grooming products and shaving implements for men, along with goods from brands like Marvis and Juniper Ridge.

The shop is the home to the finest Barbers this side of the Mississippi.  All trained in the deep rooted heritage and artistry of Barbering. Taking from the skills of the past and applying it to the new styles of today our Barbers will take care of you and make sure you get what you want. Getting a haircut or shave from Baxter Finley is more then just a cut or shave, it is an experience.

The shop is our testing ground for all of our products. There you will get expert advice on how to use our product to keep you looking good night and day. Our barbers have all the tricks of the trade and will share those secrets with you when sitting in our chairs.

Here at Baxter we are proud of our California legacy. We believe in the California way of life through and through. Whether your a local or touching down for the day, stop on by and make us a part of your California experience. Head on over to the official Baxter Finley website for more details on how to book your appointment. We’re looking forward to meeting you.