Grooming Low Down with Celebrity Stylist Marissa Machado

We caught up with celebrity groomer Marissa Machado (@mnmachado)  to talk shop on her latest red carpet styling escapades. From Michael Keaton to Nick Jonas, Marissa knows what it takes to make men look their best, starting with Baxter of California.


Q: What are your favorite products in the Baxter of California line?

A: I love the Oil Free Moisturizer. It melts into skin and doesn’t leave a heavy feel or shine. I am also a big fan of the Soft Water Pomade. I love the shine it gives while also a flexible hold. For the perfect scruff I love using the Beard Comb. I am able to get a nice close-to-the-skin trim.

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Q: What grooming tricks do you always use when getting your clients ready for parties or the red carpet?

A: The most important thing for me while getting any of my clients ready for the carpet or any event is to keep them looking masculine. I never want anyone to look at my work and think ‘great makeup’ or that they even have a groomer. It’s not about me. It’s about keeping the integrity of a man. I want them to look like the best version of themselves. Like a true gentleman.

Q: Damn, we love that. For the recent Oscars and events around it, how did you choose Nick Jonas’ look or Michael Keaton’s?

A: Usually an event like the Oscars is just about elevating the everyday look to movie star status. This year my men had a very true-to-themselves look. Nothing too fussy. Again, the best version of themselves.

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Q: Any other red carpet tips to share?

A: When getting a man ready for the red carpet I take in the time of day for lighting as well as the time of year for temperature. Weather plays a huge part in a face as well as hair. It’s about knowing your client and what is going to work as well as last the day or night.

Q: Why do you love using Baxter of California?

A: I love Baxter of California because there are few lines geared toward men.  I love clean packaging and a masculine look in my set up and I am able to achieve that with Baxter.

You can follow more of Marissa’s red carpet styling on Instagram. And for more behind the scenes looks at grooming, follow us at @baxterofca.


StreetStyle at Baxter Finley Barber & Shop

Get to know some of the guys who visit our barbershop in West Hollywood, Baxter Finley Barber & Shop, and read up on the trends that inspire them and the products they use to style their cuts.


Who he is: Anh. Works at LiveNation. Music-lover, concert-goer. Classically trained pianist.

What he calls his style: “In transition… Going from bright colors to a more mature look.”

Who’s his barber: Chris

What’s his hair story: Ivy League cut. Uses Hard Cream Pomade.


Who he is: Evan, Real Estate Agent. Native Angeleno. Car/tattoo/mustache-lover.

What he calls his style: “Metro chic… Suits for work, skinnies for night.”

Who’s his barber: Ryan

What’s his hair story: Longer, textured top and natural fade on the sides. Generally inspired by David Beckham. Uses Clay Pomade.

2x Grammy Winner! Diplo 2016

Diplo had the winning look at the Grammy’s this week, styled by celebrity groomer Garret Gervais (@gtgervais) using Baxter of California products. We got the dirt from Garret on some Grammy grooming.

Baxter: How did you choose Diplo’s look for the Grammy’s?

Garret: I knew he was wearing a great, modern suit so I decided to go for an equally dapper, yet deconstructed, hairstyle.


Baxter: Diplo seems like a really funny guy. Any insider jokes you can share with us?

Garret: He’s really fun and funny. Proof of this is on his snapchat (@diplo) where you can “Diplo Cam” footage of him with dog face filters while I’m trimming his edges and ears.


Baxter: Any red carpet grooming tricks?

Garret: He doesn’t shave his full face, so after shaving his jawline, we treated the skin with After Shave Balm, Oil Free Moisturizer, Under Eye Complex and Hydro Salve Lip Balm. I blotted away any excess with blotting papers and applied a light dusting of powder for the red carpet. I blow-dried his hair with Grooming Lotion and used Clay Pomade and Cream Pomade to finish the look.

Baxter: Any insider tips on how you made sure Diplo kept that look for a full day and night of activities?

Garret: Dry shampoo! It was a long day, starting with dress rehearsals at 11am and going through about 9pm. I started his hair with a base of dry shampoo to give it fullness and keep it looking fresh.

Baxter: Why do you love Baxter of California?

Garret: I love Baxter products because they’re all simple, yet incredibly effective.


#BaxterStyleIcons: Behind The Scenes

Straight from the Baxter Finley Barber & Shop in LA, our Artistic Ambassador, Matthew Morris created original, modern looks on a handful of Baxter men we’ve chosen as our style icons. All of our #BaxterStyleIcons are repping a different hairstyle, using tried and tested Baxter products.

Below is an insider’s look at what went on behind the scenes of the #BaxterStyleIcons photoshoot. But more importantly, click HERE to get up close and personal with an array of hairstyles that would give even David Beckham a run for his money.

“Because men’s grooming is more prevalent than ever, I’ve been creating more men’s collections and men’s editorials. When I am working on set, Baxter of California is uber-flexible, layer–able, and really performs to create that ‘California cool’, casual look and then take it 180 degrees to something modern and edgy. The line really changes the game with how Baxter of California relates to stylists and clients and continues to perform in the salon” – Matthew Morris, Artistic Ambassador.


Sonny’s fine hair is given strength, texture and non-greasy shine with a mix of Soft Water Pomade and Cream Pomade.

See the rest of the #BaxterStyleIcons looks here.


Pomade Mixer Kit Cocktailing Guide


The Pomade Mixer Kit featuring four travel-friendly versions of our most popular hair pomades. Here are some examples of the looks you can achieve with each pomade, as well as tips and how-to videos on application. Let us know which pomades are your favorite by tagging us at @baxterofca.

Pomade Mixer Kit Card

Want even more hair styling info? Head to our Grooming Wisdom page for advanced tips and tutorials.

Behind the Scenes of the Best of Baxter Box with Surfrider & Tyler Warren

WATCH: Behind the Scenes of the Best of Baxter Box with Surfrider & Tyler Warren.

Here’s a sneak peek at the collaborators behind our limited-edition Best of Baxter Box: the Surfrider Foundation and So Cal artist Tyler Warren.

The Best of Baxter Box features some of our most popular and best-selling products, including Clay Pomade and Oil Free Moisturizer, as well as a limited-edition candle inspired by the Pacific Ocean.

As we celebrate our 50th Anniversary this year, we’re excited to partner with iconic California-based brands and people, and we’re proud to donate 10% of all Best of Baxter Box sales directly to Surfrider to support their dedication to the protection and enjoyment of the world’s ocean, waves and beaches.

Surf’s up.

Mikael Kennedy – Days in the desert

Mikael Kennedy is a New York City based photographer. Ever since he was a kid, Mikael has been making the pilgrimage West. His attachment to all the elements of what the West has to offer can be seen and felt through his imagery. From the coast to the desert landscape he tells a story through his lens that shows the true feeling of the open road. Mikael is a world renowned photographer and has had his work featured in galleries and many major publications. He also publishes books featuring the different locations he has explored. The images and excerpt below are from the time he and his wife spent a month in the beautiful Joshua Tree. To see more images from this trip and to see more of his work, follow this link for his latest book Days in the Desert.


I first came to California when I was 16, we drove through Death Valley up the coast into Santa Cruz and then back out north through the redwoods. Every time I set foot in California I think the same thing: this is paradise. I often think about the great migration west of European immigrants, after they’d set up colonies on the East Coast and they chased the sun across the land before them.  I think of what it must have been like to cross this country completely unknown to them, one that must have seemed like it stretched on forever, back when it was just Country. Looking past the troubled history of the building of this nation, I think of the human perspective, of the individual who crossed the plains, pushed their way through the rockies, who battled off disease, and starvation, who fought with each other, who watched their friends and family perish, and in those last moments, as they they crested a hill and watched the coastline of California spill out before them, what must they have thought? I can imagine them thinking they had reached heaven, what other word could be used to describe what they saw other than paradise, after everything they’d just been through.

I was born and raised in Vermont, a land of abundant water. Lush green hills and forests to wander through in the summer months, the signs of spring you hear gently through the valleys as the snow melts and streams begin to flow again feeding into rivers, washing away the cold, a promise that warmth is on it’s way. The first thing I ask anyone when I meet them is, “Where are you from?” And while I do mean what culture did you grow up, I mostly mean “what climate”. There is very little I think that defines a person more than the climate they are from, lives are shaped that way, habits, entire cultures, our history is driven by the climates we live in. So the first time I crossed the Mojave, 2 summers ago with my wife, the brutality and the power of the desert left an impression on me, on us. As the 107 degree days slowed down into cool nights we found ourselves in awe, the stillness of the air, the color in the sky. We knew we wanted to return, actually we never wanted to leave, but there was a schedule ahead of us that  we were bound to for better or worse.
We had decided last year to do a retreat when the winter came round to NYC once again. We would save up, pack up and find someplace to settle for a month to work and live, if it worked we would keep trying to do it once a year. Pick a new place and go live for a month. It seemed better than a vacation, we weren’t stepping away from our lives for a short break, we were drawing out lives out in a different context. We chose Joshua Tree as the first of what we imagined to become many retreats. For 28 days we rose with the sun, watched it rise over the mesa, the first hint being it glinting off the windows of the other houses miles away. We would spend the days working on our own project, my wife recording songs for a new album while I did what I love most, drive. I just drove, and looked, and stopped to take a picture, and drove some more.  As the days wound down we meet again driving into the National Park climb to the top of the those strange piles of boulders and rocks that cover the landscape to watch the light fade and end the day.
28 days in the desert, for 28 days this was the routine. To simply sit in a world that was foreign to us, in a landscape we had both passed through briefly, one that was so wildly different from the ones we come from and to see what it did to us, what it does to us.

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Dylan Gordon – An introduction to Yosemite

Ventura, California based photographer Dylan Gordon is best described as the ultimate road warrior. Whether it be the weekend trudge over the border for a quick surf/photo adventure or trip up to California’s finest National Park, Yosemite, just to show some friends from the east the true meaning of natural beauty, Dylan drives the extra mile to tap into an experience with his camera that words can hardly describe. Have a read below to get Dylan’s full scoop on the trip and the images he captured throughout. Check out our Instagram to see Dylan as our latest #ofcalifornia featured photographer.

“There are certain things in this world that no matter what, humble you every time.. Usually a smell, a sight, an action, a feeling. Somehow without question, no matter how many times I go, frequently or not, the first look into the valley is always one that forces you to slow down, stop and take it all in. There’s a vastness to the sight that makes you feel that it is your very first time seeing it, even if you saw it the day before or the year before. As if it had just rained the air feels fresher, crisper than usual, the smell of pine hinting at its wildness, the sounds of sharp frigid winds whisping clouds across the sky overhead, and the sight of monumental granite formations protruding from the earth… It gets me every time, just like the first.

We only had a single day to explore the valley. It was my friends James & Erin’s first time there so we had to do something worthy of our short window. Although even just setting foot in the place can seem to be good enough to satisfy any need, we decided to pack camp at 5 AM and head up from the valley floor to one of the peaks to catch sunrise. We didn’t make it to the summit by sunrise proper, but we managed to land right at the center of Yosemite Falls as the sun peaked around the side of Half Dome, lighting up the falls in a way I had never seen. Misty sets scaled the walls down as gravity took the water for a ride to the valley floor. It was hard to leave the sight, but we marched on to the top and proceeded to take in every sight, scent and view we could. It was hard to stop exploring deeper and deeper, but we managed to find the right spot for a long nap, chats and snacks before heading back to camp to pack up and head home.

It was short lived, but 24 hours of well needed nature nurturing.”

















Life Of Riley

Here at Baxter of California we like to feature characters that are built into the grain of the California landscape. Men who embody the Baxter spirit and ethos and are fans of our products. This week we are excited to present to you “Life Of Riley”, a film tapping into the fascinating life of Riley Harper.

Riley Harper is a second generation stuntman living the California dream. Born and raised in the beautiful topography that is California, he embodies the California lifestyle through and through. If he isn’t jumping motorcycles as the double of your favorite super hero or rallying a muscle car with someone on the hood, he is on his hand built 1965 Triumph TR6 Trophy enjoying the perfectly paved bending roads of the Santa Monica mountains or scoring perfect waves at Malibu on his single fin—both “training for the job,”  as he describes. He has lived a well rounded life and experienced many great things all over the world, but in his eyes “the best vacation in the world is just being home” in California.

To see more from Riley follow him on Instagram or check out his website.

Directed by: Sinuhe Xavier
Director of Photography: Mike Svitak
Produced by: Clint Cowen
Original score by: Todd Stopera
Ariel Photography by: Ben Grimes and Aaron Grimes
Edited by: Carol Martori