All posts by Jillian RISSMAN-SHERR

How To Cocktail Pomades

Image: Bethany Catherine @bethcath

We sat down with our Baxter stylist Whitney Vermeer (@whitneyvermeer) for a tutorial on pomade cocktailing – what it is, why you need to know it, and most importantly, how to do it yourself. Read on below for Pomade Cocktailing 101.

Q:  What is cocktailing?

Cock-tail-ing (v)

A treatment regimen that includes a combination of several styling products, so that their combined effect is more potent than that of any of the products used individually. No one has perfect hair. Therefore, there is no “one size fits all” solution. At Baxter of California we provide you with the essentials. Giving you the opportunity to play chemist and develop an ideal solution specific to your hair type and texture.

Q: When/why should I cocktail?

To achieve the same result as you receive in the salon. Rarely does your stylist use just one product in your hair.

Q: What are the steps to cocktail?

  1. Analyze hair
  2. Identify desired result
  3. Emulsify driest product first
  4. Add second product (make sure products are completely broken down between your palms)
  5. Distribute evenly throughout hair

Q: How do I choose the products to mix?

Identify the desired hold (firm, medium, light) then choose the finish (shine, natural, matte)

Q: Any tips on cocktailing for specific hair types? Straight, wavy, curly etc.

Some of my favorite formulas:

–For that thick hair that needs to be cemented into place:  FhSf = CP + HwP

Firmest Hold/Shine Finish= Clay Pomade + Hard Water Pomade

 

–For longer, textured hair or curly hair: MhNf = HcP + SwP

Medium Hold/Natural Finish = Hard Cream Pomade +  Soft Water Pomade

** The Soft Water Pomade added into the Hard Cream Pomade will dilute the hold to a medium hold.

 

–For a controlled pompadour,  FhMf = CP + HcP

Firm Hold/Matte Finish = Clay Pomade + Hard Cream Pomade

** The Hard Cream Pomade helps to break down the beeswax in the Clay Pomade without loosening its hold. This dynamic duo leaves a firm hold without demising volume. I especially love using this formula in towel dried hair and finishing this style out with a blow dryer and denman brush to achieve a controlled, voluminous pompadour.

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Look as Handsome as Archer

Look as Handsome as the World’s Greatest Spy With Help From Baxter of California 

Whether fighting rebels in far-flung destinations, scheming to sabotage his co-workers or making time with the ladies, Sterling Archer, the namesake protagonist of the acclaimed FX animated series Archer, has mastered the skill of looking his best in the stickiest of situations.

Now every man can achieve “Sterling” good looks. The “Get The Look: Archer” bundle includes the essentials for every international man of mystery: Hydro Salve Lip Balm, Hard Water Pomade, and Super Close Shave Formula, the perfect recipe to match Sterling Archer and to keep every guy at the top of their grooming game. Why these items?

  • Bold Hard Water Pomade: Gives Archer the slick shiny look he loves along with a soft never crunchy hold to his hair.
  • Super Close Shave Formula: Gives his face a smoother feel than a baby’s bottom.
  • Hydro Salve™ Lip Balm: Keeps his lips soft and kissable.

 

To keep up with this well-groomed investigator’s next moves, tune in to Archer for the Season 7 premiere on March 31st on FX at 10pm e/p.

Spring Adventure with #Baxteronhand – GIVEAWAY

Spring is upon us and it’s time for some adventuring. Everyone has different ways of exploring – some of you love adventure, some love to get horizontal in the sand. Either way, we want to know how you’re spending Spring and how having #Baxteronhand would make your time that much better. We’re giving away a year’s worth of Baxter of California products, plus 3 of our best sellers for 3 other winners. Entering is simple and you have two methods.

Enter on Instagram, Facebook and/or Twitter:

1) Follow @baxterofca.

2) Upload an original picture to your Instagram, Twitter and/or Facebook account that shows how you will adventure this Spring.

3) Describe in ten (10) words or less what Baxter product would help achieve your adventure. You must include the words “Sweeps Entry” in caption.

4) Tag @baxterofca and use #baxteronhand.

Enter using the form below (or here):

1) Complete the registration page.

2) Upload an original photo that shows how you will adventure this Spring.

3) Describe in (10) words or less what Baxter product would help achieve your adventure.

All online entries must be received by 11:59 PM PT on April 9, 2016to be eligible. And now the good stuff – we’re giving you a total of four entries per day! One (1) for Facebook, one (1) for Instagram, one (1) for Twitter and one (1) for the web app. Naturally, each daily entry must be unique.

Click here for the official rules.

5 Styling Tips from Baxter Finley barber Frank

Baxter Finley Barber & Shop barber Frank Sariles spoke to Birchbox about his favorite tips & tricks when it comes to styling your hair, picking products and visiting your barber.

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1. Start styling hair soon after showering – the earlier you start styling your hair, the easier it will be, and the more control you’ll have. At the very least brush your hair into place—even if it’s just with your hands—so that it dries in the right style.
2. It’s best to style your hair on the drier end as opposed to dripping wet. Drier hair helps prevent diluting the styling product.
3. Make the most of natural curls and waves – products with shine like Hard Water Pomade control them and add to their finishes.
4. Think about hair thickness when picking a styling product – a cream is good for thick hair because it won’t weight it down, a clay is good for fine hair because it won’t separate it.
5. When going in for a cut, don’t wear a hat or use too much product that day. Hair is best when cut in its natural state, and hat hair or gunk can impair your barber’s ability to cut. 

Frank’s favorite products: Clay Pomade, Daily Protein Shampoo & Daily Moisturizing Conditioner.

 

Grooming Low Down with Celebrity Stylist Marissa Machado

We caught up with celebrity groomer Marissa Machado (@mnmachado)  to talk shop on her latest red carpet styling escapades. From Michael Keaton to Nick Jonas, Marissa knows what it takes to make men look their best, starting with Baxter of California.

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Q: What are your favorite products in the Baxter of California line?

A: I love the Oil Free Moisturizer. It melts into skin and doesn’t leave a heavy feel or shine. I am also a big fan of the Soft Water Pomade. I love the shine it gives while also a flexible hold. For the perfect scruff I love using the Beard Comb. I am able to get a nice close-to-the-skin trim.

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Q: What grooming tricks do you always use when getting your clients ready for parties or the red carpet?

A: The most important thing for me while getting any of my clients ready for the carpet or any event is to keep them looking masculine. I never want anyone to look at my work and think ‘great makeup’ or that they even have a groomer. It’s not about me. It’s about keeping the integrity of a man. I want them to look like the best version of themselves. Like a true gentleman.

Q: Damn, we love that. For the recent Oscars and events around it, how did you choose Nick Jonas’ look or Michael Keaton’s?

A: Usually an event like the Oscars is just about elevating the everyday look to movie star status. This year my men had a very true-to-themselves look. Nothing too fussy. Again, the best version of themselves.

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Q: Any other red carpet tips to share?

A: When getting a man ready for the red carpet I take in the time of day for lighting as well as the time of year for temperature. Weather plays a huge part in a face as well as hair. It’s about knowing your client and what is going to work as well as last the day or night.

Q: Why do you love using Baxter of California?

A: I love Baxter of California because there are few lines geared toward men.  I love clean packaging and a masculine look in my set up and I am able to achieve that with Baxter.

You can follow more of Marissa’s red carpet styling on Instagram. And for more behind the scenes looks at grooming, follow us at @baxterofca.

 

StreetStyle at Baxter Finley Barber & Shop

Get to know some of the guys who visit our barbershop in West Hollywood, Baxter Finley Barber & Shop, and read up on the trends that inspire them and the products they use to style their cuts.

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Who he is: Anh. Works at LiveNation. Music-lover, concert-goer. Classically trained pianist.

What he calls his style: “In transition… Going from bright colors to a more mature look.”

Who’s his barber: Chris

What’s his hair story: Ivy League cut. Uses Hard Cream Pomade.

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Who he is: Evan, Real Estate Agent. Native Angeleno. Car/tattoo/mustache-lover.

What he calls his style: “Metro chic… Suits for work, skinnies for night.”

Who’s his barber: Ryan

What’s his hair story: Longer, textured top and natural fade on the sides. Generally inspired by David Beckham. Uses Clay Pomade.

2x Grammy Winner! Diplo 2016

Diplo had the winning look at the Grammy’s this week, styled by celebrity groomer Garret Gervais (@gtgervais) using Baxter of California products. We got the dirt from Garret on some Grammy grooming.

Baxter: How did you choose Diplo’s look for the Grammy’s?

Garret: I knew he was wearing a great, modern suit so I decided to go for an equally dapper, yet deconstructed, hairstyle.

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Baxter: Diplo seems like a really funny guy. Any insider jokes you can share with us?

Garret: He’s really fun and funny. Proof of this is on his snapchat (@diplo) where you can “Diplo Cam” footage of him with dog face filters while I’m trimming his edges and ears.

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Baxter: Any red carpet grooming tricks?

Garret: He doesn’t shave his full face, so after shaving his jawline, we treated the skin with After Shave Balm, Oil Free Moisturizer, Under Eye Complex and Hydro Salve Lip Balm. I blotted away any excess with blotting papers and applied a light dusting of powder for the red carpet. I blow-dried his hair with Grooming Lotion and used Clay Pomade and Cream Pomade to finish the look.

Baxter: Any insider tips on how you made sure Diplo kept that look for a full day and night of activities?

Garret: Dry shampoo! It was a long day, starting with dress rehearsals at 11am and going through about 9pm. I started his hair with a base of dry shampoo to give it fullness and keep it looking fresh.

Baxter: Why do you love Baxter of California?

Garret: I love Baxter products because they’re all simple, yet incredibly effective.

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#BaxterStyleIcons: Behind The Scenes

Straight from the Baxter Finley Barber & Shop in LA, our Artistic Ambassador, Matthew Morris created original, modern looks on a handful of Baxter men we’ve chosen as our style icons. All of our #BaxterStyleIcons are repping a different hairstyle, using tried and tested Baxter products.

Below is an insider’s look at what went on behind the scenes of the #BaxterStyleIcons photoshoot. But more importantly, click HERE to get up close and personal with an array of hairstyles that would give even David Beckham a run for his money.

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“Because men’s grooming is more prevalent than ever, I’ve been creating more men’s collections and men’s editorials. When I am working on set, Baxter of California is uber-flexible, layer–able, and really performs to create that ‘California cool’, casual look and then take it 180 degrees to something modern and edgy. The line really changes the game with how Baxter of California relates to stylists and clients and continues to perform in the salon” – Matthew Morris, Artistic Ambassador.

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Sonny’s fine hair is given strength, texture and non-greasy shine with a mix of Soft Water Pomade and Cream Pomade.

See the rest of the #BaxterStyleIcons looks here.