Aaron

2017 Style Guide: Aaron Thornton

Once upon a time, a German and a Swede met in Northern California and had Aaron.

Aaron Thornton (@athor13)Aaron

Aaron grew up in Yosemite, CA but left the world’s biggest trees for the world’s biggest fashion scenes—New York and Milan—where he modeled before moving to Santa Monica, CA. But don’t think he’s just a pretty face in low-slung jeans with six-pack abs; this 25 year old invented a yoga mat that rolls up by itself, having it crowd-funded and patented. He’s also done some stunt work for a TV show in LA and hopes to keep inventing, getting patents and inspiring others to dream.

Aaron

^He likes sporting the connected haircut shaped short to long, which offers a lot of versatility depending on how it’s styled. For a raw, edgy look, he wears it kicked up with a spikey texture, held firm with Clay Pomade. When it comes to skin, he’s all about soothing the razor’s edge with pre-shave treatment Shave Tonic and post-shave moisturizing protectant After Shave Balm.

Aaron

^The rocker in him likes to wear it wild, disheveled and pushed forward with a combination of moldable Clay Pomade and firm-hold Hard Water Pomade for a balance of structure and pliability. Aaron keeps his skin buff with Exfoliating Facial Scrub two times per week.

Check out all the looks from our Style Guide and live life true.

#lifelivedtrue

Jason

2017 Style Guide: Jason Koko

Jason is the product of something that happened in Vegas but didn’t stay in Vegas.

Jason Koko (@jason.koko)

Jason

This 20 year old North Hollywood newbie’s striking gaze and pronounced V-shaped hairline give him an intense aspect that he tries to soften by not taking himself too seriously. When he’s not hunting for vintage vinyl records around LA, you’ll probably find this beach addict strolling through Venice or chilling by the surf on most weekends.  Proud but never satisfied, he’s constantly trying to better himself and hopes to move forward in his acting/modeling career.

Jason

^Jason likes sporting the taper fade undercut with his every-day look characterized by a laid-back, natural texture and movement controlled with a light hold by Soft Water Pomade. This style shows off his face so he uses Herbal Mint Toner to balance his skin, a cross between oily and dry.

Jason

^For rebel roles, he wears it in an exploding front comb-over, brought to its full mayhem with the light hold of Grooming Cream and finished with Clay Effect Style Spray (coming May 2017). His chaotic schedule can be rough on skin, so he uses Exfoliating Body Bar every morning in the shower.

Jason

^For a Bad-boy-gone-good appeal, he wear it off to the side and ruggedly separated on top, set in place with pliable Hard Cream Pomade. He’s done with dry, chapped lips because he moisturizes them daily with mojito-flavored Hydro Salve Lip Balm.

Check out all the looks from our Style Guide and live life true.

#lifelivedtrue

20160625_BAXTER_ZAC_04_152 (1)

2017 Style Guide: Zac Taylor

Unlike René Grincourt, who likes to rock the classic “connected” cut, some guys tend to keep things a little shorter. Introducing Zac, rockin’ it high and tight.

Zac Taylor (@ zacleetaylor)

 20160625_BAXTER_ZAC_04_062_LowRes

Zac makes his home in Long Beach, CA, but you can’t cant take the country out of this good ol’ Texas boy. This 28 year old likes riding motorbikes, he even built one from scratch once. A self-professed “ninja at fixing things,” you’ll find him tinkering with cars when he isn’t hiking, surfing or kicking back with his Bae. He’s currently training hard for his black belt in Muay Thai and Jiu Jitsu, so maybe there’s more truth to that ninja thing than he lets on. He dreams of one day surfing the big swells off of Crescent Head, Australia, but for now, driving his 73 Ford Ranchero around LA gives him life.

Zac

^Zac likes to keep it simple with a classic high and tight buzz cut, but don’t think that limits his style.  When he’s sporting an on-duty look, he likes to wear it militant but approachable so he uses the pliable, all-day hold of the Hard Cream Pomade.  He keeps his skin looking as youthful and fit as the rest of him with Super Shape™ Skin Recharge Cream.

Check out all the looks from our Style Guide and live life true.

#lifelivedtrue

Rene cropped for blog

2017 Style Guide: René Grincourt

Here at Baxter of California, we believe in letting you set the tone for your own style—our simple, superior selection of thoughtfully curated hair, skin, and shaving essentials help you fuel your best self and unleash what makes you, you.

With the release of our 2017 Style Guide, we thought we’d share a little bit about the guys featured inside the guide, and the products used for their signature looks. First up, meet René.

René (@renegrincourt)

Rene

French-born René moved from his home town of Chessy to Paris to study and currently makes his home in LA. He sports a classic connected haircut and loves taking photographs, writing, French food and kickboxing. He hopes to make photography his life one day soon. Till then, he focuses on savoring today and not letting any of his fears keep him from stepping outside of his security zone and trying new things. Curious by nature, he’ll walk up to a stranger just to chat them up and see what they’re about. His beard and distinctive tattoo make it easy for him to be picked out of a lineup, not that he’s been in any that we know of.

Rene

^When going for an urban gent polished look, he wears it slicked back and smooth with a combination of Hard Water Pomade and Soft Water Pomade.

Rene

^For a rougher look, he wears it side-parted and separated with a mix of Clay Pomade and Soft Water Pomade for just the right amount of texture, hold and shine.

Rene

^For a casual, lived-in look, he wears it loosely defined with Hard Cream Pomade which delivers lightweight moisture and hold.

René likes late nights out, so regardless of his look, he keeps his skin in mint condition with a revitalizing skincare routine. The age-fighting nutrients in the Oil Free Moisturizer ensure he always wakes up to a healthy and renewed complexion. A quick weekly detox with Clay Mask leaves his skin ready and able to face whatever life throws out at it. Our signature aluminum-free Deodorant stops perspiration in its tracks and keeps him fresh, day or night.