Get to know some of the guys who visit our barbershop in West Hollywood, Baxter Finley Barber & Shop, and read up on the trends that inspire them and the products they use to style their cuts.
Who he is: Anh. Works at LiveNation. Music-lover, concert-goer. Classically trained pianist.
What he calls his style: “In transition… Going from bright colors to a more mature look.”
Who’s his barber: Chris
What’s his hair story: Ivy League cut. Uses Hard Cream Pomade.
Who he is: Evan, Real Estate Agent. Native Angeleno. Car/tattoo/mustache-lover.
What he calls his style: “Metro chic… Suits for work, skinnies for night.”
Who’s his barber: Ryan
What’s his hair story: Longer, textured top and natural fade on the sides. Generally inspired by David Beckham. Uses Clay Pomade.
Diplo had the winning look at the Grammy’s this week, styled by celebrity groomer Garret Gervais (@gtgervais) using Baxter of California products. We got the dirt from Garret on some Grammy grooming.
Baxter: How did you choose Diplo’s look for the Grammy’s?
Garret: I knew he was wearing a great, modern suit so I decided to go for an equally dapper, yet deconstructed, hairstyle.
Baxter: Diplo seems like a really funny guy. Any insider jokes you can share with us?
Garret: He’s really fun and funny. Proof of this is on his snapchat (@diplo) where you can “Diplo Cam” footage of him with dog face filters while I’m trimming his edges and ears.
Baxter: Any red carpet grooming tricks?
Garret: He doesn’t shave his full face, so after shaving his jawline, we treated the skin with After Shave Balm, Oil Free Moisturizer, Under Eye Complex and Hydro Salve Lip Balm. I blotted away any excess with blotting papers and applied a light dusting of powder for the red carpet. I blow-dried his hair with Grooming Lotion and used Clay Pomade and Cream Pomade to finish the look.
Baxter: Any insider tips on how you made sure Diplo kept that look for a full day and night of activities?
Garret: Dry shampoo! It was a long day, starting with dress rehearsals at 11am and going through about 9pm. I started his hair with a base of dry shampoo to give it fullness and keep it looking fresh.
Baxter: Why do you love Baxter of California?
Garret: I love Baxter products because they’re all simple, yet incredibly effective.
Straight from the Baxter Finley Barber & Shop in LA, our Artistic Ambassador, Matthew Morris created original, modern looks on a handful of Baxter men we’ve chosen as our style icons. All of our #BaxterStyleIcons are repping a different hairstyle, using tried and tested Baxter products.
Below is an insider’s look at what went on behind the scenes of the #BaxterStyleIcons photoshoot. But more importantly, click HERE to get up close and personal with an array of hairstyles that would give even David Beckham a run for his money.
“Because men’s grooming is more prevalent than ever, I’ve been creating more men’s collections and men’s editorials. When I am working on set, Baxter of California is uber-flexible, layer–able, and really performs to create that ‘California cool’, casual look and then take it 180 degrees to something modern and edgy. The line really changes the game with how Baxter of California relates to stylists and clients and continues to perform in the salon” – Matthew Morris, Artistic Ambassador.
Sonny’s fine hair is given strength, texture and non-greasy shine with a mix of Soft Water Pomade and Cream Pomade.
See the rest of the #BaxterStyleIcons looks here.