Category Archives: Grooming Hacks


A “beach bod” and a killer tan is the key to owning  summer months, no matter where you are or what you are doing. However, does anyone really know what is happening to our bodies, specifically our skin, when we are exposed to UVA /UVB rays?  Sarah Healy, a licensed esthetician and the manager at Baxter Finley Barber & Shop, breaks down what sun exposure does to the skin and how our SPF 15 Oil Free Moisturizer is the key to protect your skin against harmful rays wherever you are vacationing this summer.

What does sun exposure do to your skin?

SH: The sun is the number 1 aging factor for men’s skin and appearance.  It can dehydrate the skin, which keeps it in an unhealthy state of constant repair mode. If you were born with less melanin, known as skins natural SPF, you are at a higher risk for sun-damaged skin.  The sun actually damages fibers in the skin causing it to become thinner, which makes it stretch easier without returning to its smooth state as fast.

What are common symptoms of sun damages skin?

SH: Freckles, brown spots, broken capillaries, and a rough leathery texture and look to the skin. Overtime, after years of exposure, you skin can damage so severely that you will look older. However, most of this is preventable if you actually take your skin care routine seriously.

What are UVA / UVB rays and what do they do to your skin?

SH: UVA rays are the “aging” rays.  They penetrate deep into the dermis and cause damage below the skins surface.  These rays can penetrate deeply and damage the skin without us even knowing they are present.  UVB rays are the “burning” rays.  They don’t penetrate the skin as deep, but they do cause the production of melanin (tan) and cause more surface damage to the skin.  They are the rays responsible for the sunburns we get from too much time at the beach.

What does SPF do for the skin?

SH: SPF can be a physical or chemical barrier that protects the skin from harmful rays depending on which ingredients are used.  It begins working the second it’s applied to the skin and works by deflecting or blocking the sun’s rays.  Think of surfers with white cream on their noses.   Chemical sunscreens are what most daily sunscreens are made up of.   They work by absorbing the sun’s harmful rays.   They have a thinner consistency, making the easier to apply and less noticeable but they need to be applied at least 15 minutes prior to sun exposure so they have enough time to work.

What makes the SPF 15 Oil Free Moisturizer such a great product?

SH: It’s lightweight, easy to apply and doesn’t leave the skin looking or feeling greasy.  It absorbs into the skin and won’t make the skin break out. Not to mention it provides all the nutrients and vitamins that our Oil Free Moisturizer does with the additional benefit of the SPF that protects from UVA/UVB rays.

How to work the SPF 15 into your skin care routine?

SH: As I mentioned before in a previous interview, for those with dryer skin, it’s best used AFTER a moisturizer is applied.  Normal to oily skin, it’s best used as your moisturizer.  It will always be the LAST product applied in any skincare routine so that you can lock all moisture in your skin. I would suggest using the SPF 15 Oil Free Moisturizer if you are going to be outside at various parts throughout the day, or as a base if you intend on being outside for most of the day for work or pleasure.

For more grooming tips, visit in addition to following us @baxterofca.


The importance of anti-aging creams and a robust, daily skin care routine is stressed upon and utilized by many women, simply because they have been educated on it. They know the best anti-aging creams, and use them not preventatively but proactively. However, the same cannot be said for the skin care routine of most men because they have not been made aware the importance and healthy value in taking care of their skin with a daily routine. Sarah Healy, a licensed esthetician and the manager at Baxter Finley Barber & Shop, along with Ananda Tunez, the Baxter Finley’s primary esthetician, have seen it all when it comes to bad men’s skin care routine and we sat down with them to finally bring education for men’s skin care, straight from the pros.

What types of skin aging signs are men prone too?

SH: Crow’s feet and wrinkled foreheads are the biggest issues I see with men.  Of course, they too get the dark spots, but the rough skin from years of neglect and the crow’s feet around the eyes are always the first, and most common aging signs that I see.

What are the causes?

SH: Most men lack the knowledge of basic skincare. For women, it is much easier.  We have hundreds of eye creams and moisturizers along with even make-up foundations that include sunscreen, men do not. Men have not been taught to use sunscreen, a moisturizer, or eye cream on a daily basis.

AT: Easy answer: the sun. UVA and UVB rays from the sun penetrate the outer and inner layers of the skin, damaging and destroying skin cells.   A tan, while considered ‘healthy looking’ is actually a sign that your skin cells have been damaged. This will cause signs of aging (i.e. crow’s feet, leathery skin texture, brown spots) and in some more serious instances the risk of melanoma.

When do these typically start in men?

AT: Usually late 20s and up.   You can compare two 30-something year old men; one who tans/gets sun exposure and one who doesn’t, and the latter would most likely look around 5 years younger.

How does the role of a skin care routine help combat these typical aging symptoms?

SH: Teaching men to start taking care of their skin at an earlier age would definitely help.  A revamped skincare routine, anti-aging creams, moisturizers, SPF moisturizers, etc. will not have much impact on already deeply wrinkled skin, from years on not taking care of it. Even if you have naturally perfect skin now, you need to understand that without a healthy, DAILY skincare (toners, face washes, facial scrubs) it will not last forever!

AT: It is all about getting into good habits with good products. When you use cleanse and moisturize daily, you are feeding your skin with nutrients that build healthy cells.  The ingredients (Coconut oil, Vitamins A/C/E, AHA/BHA, Green Tea) that are in face washes and moisturizers, not only make the skin look and feel younger but they fight free radicals (damaging effects of the environment, including the sun).

What daily/weekly routine would you suggest to guys?

SH: It can be different for everyone, depending on your skin type, but I would suggest the following:

  • A FACE wash (not soap) that does not strip the skin of all its natural oils.
  • A Toner to restore the skins natural barrier for protection.
  • A facial cleanser at least once a week.
  • A good eye cream to reduce puffiness and wrinkles around the eyes.
  • A moisturizer for the day that, depending on your lifestyle, can have SPF in it.
  • A repairing or anti-aging moisturizer at night.

AT: Wash 2x a day, moisturize 2x a day (SPF in the morning, anti-aging at night), exfoliate up to 3x a week (exfoliation removes dead skin cells exposing fresh, new healthy cells. That way, when you moisturize, you are not wasting on dead skin cells), eye cream 2x a day, lip balm throughout the day when needed and toner can be added after washing 2x a day as an additional way to keep skin balanced.

What do you love about the Super Shape Skin Recharge Cream, our anti-aging moisturizer?      

SH: I love that it is free of aroma, lightweight, and doesn’t leave the skin feeling greasy.  And last but not least, I love that it has real anti-aging ingredients (Apricot Oil, Caffeine, Vigna Extract, Soy Protein) that help keep men looking younger.

What role does it play in helping combat anti-aging signs?

SH: The glycerin in the formula helps to hydrate the skin which plumps fine lines and leaves a slight “glow” to the skin that makes the skin look and feel healthy.

What are some key ingredients and what do they do for the skin? 

SH: Caffeine is great to reduce puffiness, especially after a night of little sleep or a dinner of Chinese food!

AT: Vitamins A, E and green tea fight free radicals and promote healthy skin cell growth.

What are some other products that you can use that help with aging symptoms?

SH: Eye cream for sure, which helps with the crow’s feet and puffiness around the eyes. Herbal Mint Toner and Facial Scrub to get rid of the dead skin cells that dull the look and feel of skin. Finally, for the daytime hours, the SPF 15 Oil Free Moisturizer provides hydration and protection.

AT: The area around the eyes tend to show first signs of aging because the skin is thin and is damaged in a shorter amount of time Skin there, without proper care, loses elasticity (sagging), develops brown spots (sun damage), and wrinkles. The best eye creams will help fight all of these common issues.

For more grooming tips, visit in addition to following us @baxterofca.

How to Get a Barbershop Quality Shave at Home

There is nothing quite like a barbershop shave – it is a great way to relax, and having your mug scraped by a professional barber can yield smooth, long lasting results.  But, did you know you can create a barbershop quality shave at home?  It’s easier than you think with our three-step process.  Here’s how:


This is the area where most of us guys skimp, but properly preparing the skin is the most important step in getting a smooth, irritation-free shave.  I recommend shaving at the end of a shower as the hot water will soften the beard, cleans the skin, and open the pores.  If you are shaving at the gym or don’t have time for a shower, apply a warm, wet towel to the face for a few minutes beforehand (a few spritzes of Shave Tonic on a wet towel, or on the face with eyes close, will help open the pores and wake you up).

David Alexander, Baxter Finley Barber & Shop expert barber

After your shower or hot towel treatment, apply Super Close Shave Formula, which provides excellent lubrication and will prevent razor drag.  Shaving cream is best applied with a shaving brush, which will help soften and lift the beard and lightly exfoliate the skin.  Place a pea-sized amount of shaving cream deep in the center of your brush and give it a light squeeze to set the cream in the brush.  Wet the brush with hot water and apply shaving cream to your face in a circular motion.

For those trying to save a couple minutes in the morning, use our new gel, the Beard Line-Up Shave Gel. Great for a full shave, doing a beard clean up, or trying to touchup their side burns / neckline, it provides excellent lubrication and its clear formula will allow you to see where you are shaving.


Always use a clean, fresh blade when you shave.   For this task, we recommend the traditional Baxter of California Safety Razor, which includes Derby Extra Sharp Stainless Steel Blades.  This double-edge razor gives a super smooth shave with less irritation.  Most cartridge razors are designed for the everyday shave that save time, but the double-edge razor is perfect for getting a close shave with less irritation, but remember to take your time with it and enjoy the ritual!

Start by holding the skin taut with your free hand and shaving in the direction the hair grows.  Use a light pressure and short strokes, rinsing the blades often.  One common mistake most of us guys make is using too much pressure, so go lightly and let the weight of the razor do the work.  If you require a closer shave, re-lather and shave very lightly against the grain.

After shaving, rinse your face with cool water to close the pores and cool the skin (a cool towel with a few sprays of Shave Tonic works wonders here).  If you nick yourself, apply a moist alum block to the area to stop any bleeding.

Be sure rinse your razor and brush well and hang your brush with the bristles facing downward (this will allow the brush to dry properly and preserve the life of your brush).

TIP: For those with less time in the morning, use our new Cartridge Razors. Available in Three and Five Blades, these razors feature a light weight high-grade black resin handle and skin guarded blades that stretch and prep skin for a close, smooth shave. They are great for a full shave or quick face, neck and scalp touchups.


Properly protecting the skin after shaving is important to reduce irritation, restore moisture, and keep that mug of yours looking young!  After shaving, apply After Shave Balm, which will cool and soothe the skin, and keep razor burn at bay.  Before you leave home, we recommend a light application of Oil Free Moisturizer to restore moisture and keep your skin looking healthy. If your day will be spent outside, switch it up and use the SPF 15 Oil Free Moisturizer to protect your skin from harmful UVA / UVB rays.

Many guys see shaving as a chore, but at Baxter we see shaving as a ritual that should be embraced and enjoyed.  This is your time!  A quiet time to be left alone with your thoughts and prepare mentally for the day.  Use it to your advantage.  Those quite moments are few and far between these days, so we can’t think of a better way to start a day than by taking a few moments to enjoy a barbershop quality shave at home.

For more grooming tips, visit in addition to following us @baxterofca.

Baxter of California’s Beard Boot Camp

Maintaining a beard separates the die-hards from the try-hards. It’s not easy. It takes commitment, passion, and a good exfoliator. And a comb. Read on for our beard boot camp prep list.

1. Wash

It’s a bit awkward, but it must be washed. Consciously wash your beard 3-4 times a week with our Daily Face Wash. This will ward off common beard-related skin issues like itchiness by keeping your skin clean and hydrated. We are often asked: ‘Can you wash your beard with conditioner? Can I wash my beard with shampoo?’ A little conditioner here or there won’t hurt, but stick to the Daily Face Wash to really do the trick. Also, keep in mind beards should be cleaned multiple times a week. For those who

2. Exfoliate

Some fresh-faced beard wearers may encounter issues such as flakiness or unidentified residue. If this happens, stay calm and exfoliate. Look for something tailored to facial hair, but stronger than whatever is in your girlfriend’s cabinet. You still have skin under your beard, and it doesn’t like being neglected. Treat your beard with Facial Scrub – it’s designed to brush away dead skin cells and dandruff in your beard, preventing itchiness and other dry-skin issues. You should use a beard exfoliator twice a week for a no-dandruff beard.

3. Comb

Find a good comb – our Beard Comb is the best beard comb around – use it to give your facial hair an untangling run-through in the AM, at night or throughout the day. It even fits in that little jean pocket that no one uses.

4. Condition and Control

Keep your beard soft with Baxter’s conditioning Beard Oil – designed to minimize complaints of your beard’s ‘scratchiness,’ and formulated with squalene, avocado oil and botanical extracts to keep your beard, whether short or long, conditioned and healthy. It is not only designed to keep your beard in check, but it penetrates and soothes dry skin underneath your beard. All that, mixed with a killer fragrance, and you won’t go a day without this ultimate grooming oil.

5. Play to your strengths 

All beards are unique. Different people can grow different beard types, for a variety of reasons. The key is, play to your specific beard type and face shape. If your beard is a bit patchy, and isn’t growing in everywhere, keep it short (like a shadow). This will maintain the bearded look without making it obvious that certain patches of your skin refuse to grow hair. Beard growth is a gradual process and there’s no shame in a transition phase.

6. Shave with clarity

Proper shaving is an essential aspect of both growing a beard and keeping your face non-irritated.Baxter of California shave care For the person who likes the old school, white shaving cream we suggest our Super Close Shave Formula. And for our hard-core gel people out there, we suggest our new award winning Beard Line-Up Shave Gel. It is completely clear – you can see exactly what you’re doing, and it’s appropriate for use with beards, sideburns, the back of the neck, or all over. In an extremely unique twist, it does not require water – making it ideal for days when you are in a rush and would rather not have little droplet stains on your shirt. It also moisturizes with Aloe and Vitamins C & E, preventing unsightly red bumps post-shave and keeping the skin around your beard healthy.

7. Trim

If you’re wondering how to grow a beard that won’t scratch your significant other’s skin, the answer lies in a tiny pair of scissors. Get yourself a pair of small scissors and make sure your top lip is hair-free. In general, we recommend turning to a barber for in-depth trimming, but it never hurts to keep clean lines on your beard in between visits to an expert. Whether you are sporting a rugged scruffy look, a Hugh Jackman beard, a full beard, or some variant of a Tony Stark beard, shaping makes or breaks your look.

For more grooming tips, visit in addition to following us @baxterofca.

You Can Use Aftershave Balm for That?!

We’re sure you know how to use aftershave balm… it goes on after a fresh shave. No sh*t. But we bet you didn’t know just how versatile this men’s skincare product actually is. Sure, its primary functions are to cool inflammation, moisturize the skin to relieve razor burn, and help prevent in-grown hairs.  It turns out there’s a number of uses for aftershave balm, making it one of the most versatile items in a gentleman’s grooming regimen; we’ve asked our resident experts at Baxter Finley Barber & Shop to break these myriad uses down for us.

As an Everyday Lotion

An aftershave balm is, at its core, a pretty effective moisturizer. Its formula features soothing aloe vera and purifying tea tree oil to tone soften your skin wherever it’s applied. It doesn’t just have to be for your face—use it on your hands, feet, elbows, or anywhere else you need a little extra moisture. It’s lighter than most moisturizers so it won’t leave a greasy residue. And it smells damn good.

For Minor Sunburns

What do razor burn and sunburn have in common? They’re both red and painful, so why can’t the formula that works on one work on the other? Sunburn lotion/ointment and aftershave balm contain many of the same skin-soothing ingredients, after all. Use aftershave balm after a long day of being out in the sun to keep your skin looking soft and redness-free.

After You Get Your Ink

Aftershave balm is designed to heal irritation and close pores after your shave. After a tattoo, you basically want to do the same to the affected area. Not only does it keep your skin clean and hydrated, its soothing ingredients like aloe and menthol also tamp down on itching, peeling and burning that commonly follows a brand new tat.

As an Emergency Disinfectant

As you may know, aftershave helps keep any cuts you get while shaving from getting infected. It does this thanks to alcohol and other naturally sterilizing ingredients like tea tree oil, which some people opt to use it as an emergency antiseptic. Only if you’re in a bind, though.

For Shaving Delicate Areas

Shaving cream or foam creates a rich layer of lubricating lather that acts as a cushion between your skin and the blade. Problem is, you might need more visibility if you’re trying to shape a specific area like your beard, sideburns and other unmentionable places. Aftershave is naturally emollient and will create that same moisture barrier while going on clear so you can actually see what you’re doing.