Category Archives: Baxter PSA

Get Your Skin In Super Shape

Okay, so you’re a guy, but you’re also concerned about aging and that’s totally cool. You’re definitely not alone these days with more men taking better care of their skin while they’re young, which can really pay off later on in life. With this in mind, Baxter of California looked to our own past to draw inspiration for our new Super Shape line, with specially designed anti-aging solutions for today’s modern man.

Going back to our roots, we started with a brand new take on the flagship product that put Baxter of California on the map back in 1965; the original Super Shape Skin Conditioner was specifically formulated to combat the effects of weather, shaving and environmental aggressors on men’s skin.

Keeping to that, we’ve taken the best of the old formula and combined it with cutting-edge science and revitalizing plant-based ingredients to develop the Super Shape Skin Recharge Cream, presenting a revolutionary approach to anti-aging skin therapy. The men’s skincare and grooming market continues to grow and evolve to meet the demands of men’s anti-aging needs. Looking for new and innovative ways to fight back against the march of time on our skin is precisely the way we intend to meet those needs.

We’re also proud to announce that the new Super Shape Skin Recharge Cream is our first product to feature advanced technology aimed at visibly reducing fine lines and wrinkles as it evens out skin’s tone and revitalizes skin at the cellular level. All the while it’s working overtime to undo the damage your skin gets put through on a daily basis by hydrating, protecting and repairing it for an incredible look and feel.

Every guy’s skincare regimens are different and not everyone has the time for multiple products, so we worked hard to create a multi-tasking, well-rounded moisturizer that recharges your skin morning, noon or night. Its unique gel-cream texture melts easily into the skin without leaving behind a greasy residue.

Its paraben- and fragrance-free formula features some serious anti-aging ingredients including caffeine, plant extract, and soy protein.


While the Super Shape Skin Recharge Cream works great on its own, we recommend pairing it with our Daily Face Wash and Herbal Mint Toner to really take your skin regimen to the next level.

Go get your skin in super shape.


Vitamin Cleansing, Party of 4

We at Baxter of California are very excited to announce the release of our 4th Vitamin Cleansing Bar scent to really help you up your shower game.  We took the Citrus and Herbal Musk essence from the ever-popular Deodorant and infused it into our invigorating bar soap for a bright, yet masculine scent. Maybe you’re into body washes, and that’s cool—body washes are great and they get the job done (we carry those too). But this isn’t just any ordinary bar of soap; not only does it remove dirt, oil and impurities from your skin with a rich lather, it rinses off easily without drying skin out or leaving behind a heavy residue.

Its nourishing paraben-free formula does it all, from hydrating to softening and conditioning thanks to a revitalizing cocktail of skin-boosting active botanicals, plus it’s gentle enough to use multiple times a day for those of you who shower day and night. It features soothing aloe vera extract to cool irritation while sunflower seed oil boosts firmness and elasticity as it softens the skin. But it doesn’t stop there; the orange stripe down the center of the bar is packed with glycerin to fight off dryness all day long. To be frank, it looks cool AF so you won’t mind displaying it for your bathroom visitors to see.

And don’t forget, Citrus & Herbal Musk is simply the latest additional to an already happy Vitamin Cleansing Bar family:

  • Bergamot and Pear Essence – blends dry citrus aromas with cool notes of pear and a crisp base of cedar wood for a subtle and appealing scent

Be a vitamin specimen.