Category Archives: Baxter PSA

Baxter Back to School Superlatives

Yeah, summer is over and back to school you go (pause for thunderous applause from parents everywhere). And, in tradition with that back to school spirit, we wanted to take the time to give out some “superlatives” to the products that we think exemplify at least one or two of your classmates. Whether it is for picture day, homecoming or when you walk at graduation (pending the successful execution of your Senior Prank), one of these products will have an impact on the school year. So, without further adieu, we introduce the Baxter Class of 2018!


They are the class president and probably got a perfect score on the SATs. Every school has the Star Pupil, and for us, it is the Clay Pomade. The most popular, award winning texturizing pomade (plays well with other pomades) will keep you looking your best all day long. Infused with kaolin clay and beeswax, it provides a matte finish to hair that will work for any style. Pompadour? A. Undercut? A. Mullet? A…own it! No matter what you are going for, the Clay will get you an A.


Down three in the State Championship game with 1:00 to go. Everyone is panicking, parents are screaming, and Billy and Karen are breaking up in the stands…again. Mass hysteria! Also, it smells. Whom to turn to in a time like this you ask? Deodorant. Both aluminum and alcohol free, looking cool and calm under pressure never smelled so good. It will even work for the guy or girl who goes too hard during badminton and needs to freshen up before class. From Star Athlete to gym class hero, this Deodorant will get the job done.


New on the scene, this ultimate grooming oil can do more for hair and skin than meets the eye. Featuring a killer scent, and some oils that have benefits for hair and skin, this beard oil has the potential to rule the school in a few years. So don’t shove him in a locker (medicine cabinet), don’t turn a blind eye to the fact that it is new and a little different, give it a chance. Beard or no beard, you will be surprised at the level of coolness this oil already exudes.

PS – They also have friends…who are cool, like totally not like the other underclassman…who are lame. Check them out too: Deep Cleansing Bar Charcoal Clay, SPF 15 Oil Free Moisturizer and Beard Line-Up Shave Gel (already an award winner).


Think of our Under Eye Cream as the bright one that you always want to keep around, especially during finals. Of course, we DO NOT condone cheating, but a façade of intelligence (or great skin) isn’t technically breaking the rules. Perfect for those all-nighters, whether school or personal.

Also, depending on the “test” (skin care needs) you can ask one of his friends for help: Super ShapeTM Skin Recharge Cream for fine lines / wrinkles or SPF 15 Oil Free Moisturizer to protect against the sun.

Summer Was Good to Them – Shampoo, Conditioner, Daily Face Wash, Herbal Mint Toner

You’ve known them all your life, but something is different about them. They might have gotten a new hair style, had an insane growth spurt, or just have some newfound confidence about them. Whatever it is is working for them. Our Daily Face Wash, Shampoo + Conditioner, and Herbal Mint Toner may have gotten a face-lift, but they are back better than ever. Still the same great products, just with a new look. And man, does it work for them!


Need help on the homework? Need someone to volunteer for after school programs? Need someone athletic for the next pickle ball tournament? Your go-to problem solver in school is none other than Shave Tonic. Shave, Skin, Hair or Body. No matter the problem, this tonic can do it all. Use it as a pre or post shave formula to soften hair, spray a little in the morning to wake up or even rock as a cologne after a rough gym class to make sure you are smelling fresh for the rest of the day, there is nothing it can’t lend a little bit of hand to.

Back to School does not have to be all sad and weary. With the help of this Baxter crew, who knows, this might just be the best school year yet.

Get Your Skin In Super Shape

Okay, so you’re a guy, but you’re also concerned about aging and that’s totally cool. You’re definitely not alone these days with more men taking better care of their skin while they’re young, which can really pay off later on in life. With this in mind, Baxter of California looked to our own past to draw inspiration for our new Super Shape line, with specially designed anti-aging solutions for today’s modern man.

Going back to our roots, we started with a brand new take on the flagship product that put Baxter of California on the map back in 1965; the original Super Shape Skin Conditioner was specifically formulated to combat the effects of weather, shaving and environmental aggressors on men’s skin.

Keeping to that, we’ve taken the best of the old formula and combined it with cutting-edge science and revitalizing plant-based ingredients to develop the Super Shape Skin Recharge Cream, presenting a revolutionary approach to anti-aging skin therapy. The men’s skincare and grooming market continues to grow and evolve to meet the demands of men’s anti-aging needs. Looking for new and innovative ways to fight back against the march of time on our skin is precisely the way we intend to meet those needs.

We’re also proud to announce that the new Super Shape Skin Recharge Cream is our first product to feature advanced technology aimed at visibly reducing fine lines and wrinkles as it evens out skin’s tone and revitalizes skin at the cellular level. All the while it’s working overtime to undo the damage your skin gets put through on a daily basis by hydrating, protecting and repairing it for an incredible look and feel.

Every guy’s skincare regimens are different and not everyone has the time for multiple products, so we worked hard to create a multi-tasking, well-rounded moisturizer that recharges your skin morning, noon or night. Its unique gel-cream texture melts easily into the skin without leaving behind a greasy residue.

Its paraben- and fragrance-free formula features some serious anti-aging ingredients including caffeine, plant extract, and soy protein.


While the Super Shape Skin Recharge Cream works great on its own, we recommend pairing it with our Daily Face Wash and Herbal Mint Toner to really take your skin regimen to the next level.

Go get your skin in super shape.


Vitamin Cleansing, Party of 4

We at Baxter of California are very excited to announce the release of our 4th Vitamin Cleansing Bar scent to really help you up your shower game.  We took the Citrus and Herbal Musk essence from the ever-popular Deodorant and infused it into our invigorating bar soap for a bright, yet masculine scent. Maybe you’re into body washes, and that’s cool—body washes are great and they get the job done (we carry those too). But this isn’t just any ordinary bar of soap; not only does it remove dirt, oil and impurities from your skin with a rich lather, it rinses off easily without drying skin out or leaving behind a heavy residue.

Its nourishing paraben-free formula does it all, from hydrating to softening and conditioning thanks to a revitalizing cocktail of skin-boosting active botanicals, plus it’s gentle enough to use multiple times a day for those of you who shower day and night. It features soothing aloe vera extract to cool irritation while sunflower seed oil boosts firmness and elasticity as it softens the skin. But it doesn’t stop there; the orange stripe down the center of the bar is packed with glycerin to fight off dryness all day long. To be frank, it looks cool AF so you won’t mind displaying it for your bathroom visitors to see.

And don’t forget, Citrus & Herbal Musk is simply the latest additional to an already happy Vitamin Cleansing Bar family:

  • Bergamot and Pear Essence – blends dry citrus aromas with cool notes of pear and a crisp base of cedar wood for a subtle and appealing scent

Be a vitamin specimen.