Category Archives: Uncategorized

Introducing the Baxter x Fancy Barbershop Series

We’ve teamed up with FANCY (@fancy) to bring you into our world with a taste of what some of today’s biggest names in tech, entertainment, and sports talk about in the barber chair.

In our first episode, we’re joined by Grammy-nominated singer, songwriter and entrepreneur Ryan Leslie (@ryanleslie), who has not sat on a barber chair in a long time because he cuts his own hair. Baxter of California barber Ricky (@lordsticky) and Ryan talk about fashion, Ryan’s ventures in music and tech, and what modern masculinity means in his world.

Watch the video below and stay tuned for the next in the series. #lifelivedtrue

 

 

Aaron

2017 Style Guide: Aaron Thornton

Once upon a time, a German and a Swede met in Northern California and had Aaron.

Aaron Thornton (@athor13)Aaron

Aaron grew up in Yosemite, CA but left the world’s biggest trees for the world’s biggest fashion scenes—New York and Milan—where he modeled before moving to Santa Monica, CA. But don’t think he’s just a pretty face in low-slung jeans with six-pack abs; this 25 year old invented a yoga mat that rolls up by itself, having it crowd-funded and patented. He’s also done some stunt work for a TV show in LA and hopes to keep inventing, getting patents and inspiring others to dream.

Aaron

^He likes sporting the connected haircut shaped short to long, which offers a lot of versatility depending on how it’s styled. For a raw, edgy look, he wears it kicked up with a spikey texture, held firm with Clay Pomade. When it comes to skin, he’s all about soothing the razor’s edge with pre-shave treatment Shave Tonic and post-shave moisturizing protectant After Shave Balm.

Aaron

^The rocker in him likes to wear it wild, disheveled and pushed forward with a combination of moldable Clay Pomade and firm-hold Hard Water Pomade for a balance of structure and pliability. Aaron keeps his skin buff with Exfoliating Facial Scrub two times per week.

Check out all the looks from our Style Guide and live life true.

#lifelivedtrue

Spring-Adventure-Image

Spring Adventure with #Baxteronhand – GIVEAWAY

Spring is upon us and it’s time for some adventuring. Everyone has different ways of exploring – some of you love adventure, some love to get horizontal in the sand. Either way, we want to know how you’re spending Spring and how having #Baxteronhand would make your time that much better. We’re giving away a year’s worth of Baxter of California products, plus 3 of our best sellers for 3 other winners. Entering is simple and you have two methods.

Enter on Instagram, Facebook and/or Twitter:

1) Follow @baxterofca.

2) Upload an original picture to your Instagram, Twitter and/or Facebook account that shows how you will adventure this Spring.

3) Describe in ten (10) words or less what Baxter product would help achieve your adventure. You must include the words “Sweeps Entry” in caption.

4) Tag @baxterofca and use #baxteronhand.

Enter using the form below (or here):

1) Complete the registration page.

2) Upload an original photo that shows how you will adventure this Spring.

3) Describe in (10) words or less what Baxter product would help achieve your adventure.

All online entries must be received by 11:59 PM PT on April 9, 2016to be eligible. And now the good stuff – we’re giving you a total of four entries per day! One (1) for Facebook, one (1) for Instagram, one (1) for Twitter and one (1) for the web app. Naturally, each daily entry must be unique.

Click here for the official rules.

blog-Marissa

Grooming Low Down with Celebrity Stylist Marissa Machado

We caught up with celebrity groomer Marissa Machado (@mnmachado)  to talk shop on her latest red carpet styling escapades. From Michael Keaton to Nick Jonas, Marissa knows what it takes to make men look their best, starting with Baxter of California.

blog-Marissa

Q: What are your favorite products in the Baxter of California line?

A: I love the Oil Free Moisturizer. It melts into skin and doesn’t leave a heavy feel or shine. I am also a big fan of the Soft Water Pomade. I love the shine it gives while also a flexible hold. For the perfect scruff I love using the Beard Comb. I am able to get a nice close-to-the-skin trim.

Screen Shot 2016-03-07 at 3.06.09 PM

Q: What grooming tricks do you always use when getting your clients ready for parties or the red carpet?

A: The most important thing for me while getting any of my clients ready for the carpet or any event is to keep them looking masculine. I never want anyone to look at my work and think ‘great makeup’ or that they even have a groomer. It’s not about me. It’s about keeping the integrity of a man. I want them to look like the best version of themselves. Like a true gentleman.

Q: Damn, we love that. For the recent Oscars and events around it, how did you choose Nick Jonas’ look or Michael Keaton’s?

A: Usually an event like the Oscars is just about elevating the everyday look to movie star status. This year my men had a very true-to-themselves look. Nothing too fussy. Again, the best version of themselves.

Screen Shot 2016-03-07 at 3.05.58 PM

Q: Any other red carpet tips to share?

A: When getting a man ready for the red carpet I take in the time of day for lighting as well as the time of year for temperature. Weather plays a huge part in a face as well as hair. It’s about knowing your client and what is going to work as well as last the day or night.

Q: Why do you love using Baxter of California?

A: I love Baxter of California because there are few lines geared toward men.  I love clean packaging and a masculine look in my set up and I am able to achieve that with Baxter.

You can follow more of Marissa’s red carpet styling on Instagram. And for more behind the scenes looks at grooming, follow us at @baxterofca.